Shopping by the Word ‘Gum’ Instead of the Formula
Gum is a format, not a formula. Two packs can sit beside each other and have almost nothing in common beyond being chewable.
One may deliver sugar and flavor. Another may simply remove the sugar. Functional gum goes further by adding ingredients selected for a specific purpose, which is where ENAMEL+ belongs.
For the enamel angle, turn the box over and find nano-hydroxyapatite. That ingredient is the useful dividing line.
Hydroxyapatite accounts for roughly 97% of enamel's mineral structure. Putting it in a chew gives that familiar mineral time against the tooth surface during a habit people already have.